Many of your website visitors will find your homepage first. Good homepage design doesn’t require you to follow a specific formula. It’s fine to make bold design choices, but don’t do so at the expense of usefulness. Adam’s business, Viewership.com, focuses on helping people take advantage of video marketing. Green Mountain Energy leaves no doubt about the company’s purpose. Rosetta Stone might benefit from some hard numbers here. In fact, nearly 60 percent of customers surveyed in one study said they would rather engage with a beautifully designed web page than one that was simply designed. The “New” icons next to the product names attract interest, too. It’s why they clicked “About.” So put your passion story on your website. Or, if you wanted a part-time hustle, he’s someone whose success you’d want to emulate. If visitors enjoy their experience on your website, they’ll also be more likely to remember it in the future. E.g. Why? What do you need on your homepage? As you can see from the homepages I highlighted above, some website homepages share common elements, but they’re all different from each other. Like: Describe briefly about your blog. You don’t want to copy someone else. Of course, users don't always enter a website from the homepage. Your logo, tagline, and purpose need to take center stage. He’s a popular blogger, author, speaker, podcaster, content marketing consultant, copywriter, and creative director. Then you have Rosetta Stone, which uses words like “only” and “world’s best” to convey credibility and authority. The homepage design is attractive and perfect for the Century21 audience. Customers can feel safer knowing that they’re actually opening their doors to an Abacus technician. It should be visible at the top of the homepage, with links organized in a hierarchical structure. If it doesn’t work for your business, you don’t have to use a pale color scheme or minimalist design. As you can see, CarMax succeeds. There are two equal CTAs — one for residential customers and one for business owners — that use contrasting colors to draw the eye. Why don’t we close with a bang? Business Website Homepage Checklist. You can create contrast in numerous ways. Starbucks is no marketing beginner. When you can answer those questions, you’ll have the information you need for better homepage design. Uber takes a more emotive approach. I’m a big fan of contrast when it comes to my sites. It’s the first thing many people see when they visit your website, so you want to wow them from the second the page loads. The first step in winning over more customers is to understand the essential elements that should go into every homepage. Just like you pick up toys, clothes, scattered magazines, and other detritus at home, you want to remove any confusing visual elements from your homepage. Consumers visit your website with a purpose. Bookouture is a digital publisher, primarily of romance and suspense novels, and its homepage targets authors who might want to publish their books here. ; Add this webpage to your home page tabs: If you already have a home page set and you don't want to remove it, use this to add the current page to the set of home pages. 101 Tips to Help You Master 20 Types of Marketing Content, Digital Marketing FAQs (and Easy-to-Understand Answers), B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics, Hire a Digital Marketing Consultant? (And 10 Ways to Quickly Magnify the Size of Your Email List). Maybe you won’t make a sale today, but that customer will return days or weeks later and buy from you. As for the sections, restrict yourself to eight items … By making this information easily accessible on your homepage, you will see an uptick in conversions. 1. The guy behind the wheel is clearly an Uber driver, but he’s staring right at the camera — at you. If you scroll down, you encounter expandable content just below some more social proof. You can have more than one option, but make clear that there’s a single CTA you want your visitors to follow through on specifically. A heatmap, for instance, lets you see what people care about on a web page, and what they don’t even notice (even when they should). The site is clean and minimalist, using light colors and an image that’s simultaneously inviting and unobtrusive. In a CTA, you can also use a color that isn’t found elsewhere on the page. How long do users stay on your website?Less than 15 seconds.That's the average time spent on a website. What to Put on Your Blog's Homepage - How To Make Money Online Crazy Egg lets you run user behavior reports on your site. Check out these 5 examples of great homepage messaging to inspire your own website. And since a company’s homepage accounts for up to 50 percent of the site’s total pageviews, it’ll make or break your business. You might have heard me say once or twice that I love minimal design. However, by “checklist,” I mean “possibilities. Do you introduce the business, show off your flagship product, or overwhelm your audience with tons of products or categories? It’s tempting to put too much information on your homepage. How to do A/B Testing and Improve Your Conversions Quickly, 9 Essentials of a High Converting Landing Page, The 15 Second Rule: 3 Reasons Why Users Leave a Website, The Best Website Layouts for User Experience and Conversions, 24 Attention-Grabbing Website Homepage Introductions, Build Your Online Authority With Powerfully Effective Content Marketing. Your homepage content options are many. Draw readers deeper into your blog. You’ll see my signature orange color on NeilPatel.com and Neil Patel Digital. For instance, a bold color for the background and a neutral color for the text on a CTA will work well. Instead of stating its value proposition outright, Uber appeals to what their target customers want: freedom, efficiency, and a destination. But it’s the only fault I find with this homepage. This is a hefty list of homepage ideas. Enlarge your logo into a billboard.You may love your logo, but m… I like the background images and the headline copy. You need to ideate and explore the possibilities, but also master the fine art of subtraction. They can sign in or create an account. Then you have the three things people use Skype for: talking, chatting, and collaborating. And that’s how long you have to captur, Marketers seeking to dominate their respective niches should be focused on the best website layouts.Doing so improves your users' experience and g, When visiting your site, a user decides whether to hit the “back button” within milliseconds.That's right, milliseconds.Your homepage is you, The 31 Best Homepage Design Examples and Ideas for Your Website. Additionally, make sure you use a call-to-action phrase that makes sense and conveys value. The only language software with TruAccent™ — the world’s best speech recognition technology. Build trust with visitors. When visiting your site, a user decides whether to hit the “back button” within milliseconds. So add a sample of your music right to your Homepage. I might love a site’s design, while you might hate it. Better yet, it guides the right visitors to the next page, or the content they seek. In fact, you might even want to add a form or statement to the very top of your homepage — preferably in a large font — that gives your visitors a sense of what you do: What problems do you solve for your customers? Note: The ideas for this infographic are based on a guest post I wrote for Orbit Media Studios, What to Put on Your Homepage. The answer could be: (a) Content that best positions your company as the solution to a specific problem, (b) Content prospective buyers are looking for. The graphic subtly communicates that the technology works on all device types, and the word “millions” shows how popular the service is. Create a homepage that inspire visitors to want more, not less. The CTA button shouldn’t take over your entire screen, but it should get the visitor’s attention. That’s no easy feat, especially with so few words on the page. Those words imply that Rosetta Stone is all you need to accomplish your goals. Remember to tie each of your design elements to one of the four goals listed above. The primary purpose of the home page of your website is to present yourself to prospective clients and others who may wish to contact you. It’s only fair then that I feature Lyft here. Adding a Homepage to Your Site. Learning the color wheel and how colors complement one another will make you a better designer. Resist urges to: 1. Once you’ve mastered the basics, draw inspiration from 31 top homepage designs so you can find out what will work best for your business and your audience. Think of your homepage as analogous to a home’s curb appeal. You have lots of room to play with creativity, but make sure you’re presenting your offer clearly and without distraction. It’s focused on one thing: Getting visitors to search for a destination. Your homepage is without a doubt the #1 most important element on your website. Because it is the most visited page on your entire site. Don’t force your website audience to have to figure out and guess what it is you do. In fact, stretching the boundaries of modern design conventions can work in your favor, but only if you don’t obstruct the visitor’s user experience. A not so obvious example: Your homepage. In the header, you have a link for submissions, and below the homepage copy, there’s another CTA to learn more about what the company offers. The Suicide Prevention Hotline accomplishes each of these goals well. The copy and the imagery take center stage for the Nest homepage design. WordPress is used on a large portion of sites on the web. Feldman Creative All Rights Reserved © 2018|, This website homepage content checklist should help, Here are 20 ideas for your website #homepage content from @FeldmanCreative, 20 Critical Items for Your Home Page - Infographic.
. However, by “checklist,” I mean “possibilities. He’s also obsessed with rock n’ roll. And how do you design the best homepage for your business? Your story lets people connect with you on a deeper level. A website can only have one homepage. This is a lot different from the other examples on this page, but I really love how Abacus Plumbing has structured its homepage. That’s it. Maybe you want to build an email list, but if visitors can’t find a signup form, your database will remain empty. Lots of people use The Motley Fool exclusively for articles on finance, but the company offers much more. If you’re at all familiar with the psychology of color in marketing, you know that blue is often used to symbolize health and emotional healing. Brand-Dependent: Overview Of Services, Testimonials, Video, Meet The Staff Make it clear from the get go. The copywriting should be concise and focused. This website’s homepage focuses exclusively on encouraging the visitor to plug in their URL to view a heatmap. Now that you know the four goals to motivate your design principles, ask yourself three guiding questions: What do you absolutely need on your homepage? You’re more likely to lure in potential customers if you can effectively communicate this information. Do people tend to skip over your CTA when they come from Facebook? How? If you’re not familiar with Rosetta Stone, it’s a suite of tools designed to help you learn a foreign language. How many customers does it serve? There’s a focus on searching for properties immediately from the homepage, but you also have access to useful navigation. Your homepage shouldn’t be a porch of your house aka website with only one door. After you collect this information, create two versions of your website. Multiple CTAs direct visitors to either find a car to buy or to sell their used car. You figure out what’s working and what’s not, based on what the majority of your site visitors respond to positively. Most people will leave your website if they’re immediately bombarded with pop-ups and spammy links all throughout your … You can’t go wrong with custom graphics. “Unleash the Power of Engaged Employees.” That’s the business’s sole purpose. Write strong headlines by putting yourself in the customer’s shoes. Copyblogger focuses on words like “authority” and “powerfully effective.” They’re not impressive on their own, but when built into a concise headline, they help send a stronger message. So setting a page as the homepage will automatically revert all of your other pages back to regular pages. See, your homepage, your content, and your marketing in general, shouldn’t aim to engage everyone. Use your principal home page headline to communicate your site’s underlying value proposition. I would. You can add complexity to a simple homepage design, but you don’t want to start with a cluttered mess and have to selectively prune it. Each of the three examples I mentioned above has a clear, specific headline to anchor the page. It also successfully caters to both riders and drivers. A simple homepage design welcomes your audience to your site, tells them what you want them to do next, and allows them to explore your site in more depth. You get everything you expect from a homepage, from the logo and tagline to the navigation bar at the top. Most importantly, don’t worry about getting it perfect. The following pointers provide an outline to implementing this approach, helping your site succeed, and in the long run, attracting new clients. There’s also a link to start a 30-day free trial, with the trust-building “Cancel anytime” language right next to it. Anyone who knows me will tell you I hate to drive. As I said above, a broken front door and an inaccessible driveway prevents future buyers from even considering the sale. The huge hero image helps, as does the dark color palette. Thanks to the copy, you know exactly what StudioPress does for its customers: “Build Amazing WordPress Sites.” Then, you have three CTAs to choose from based on how you want to proceed. With all the money people spend on the fitness industry, it’s refreshing — and compelling — to see a message that promises workout videos that don’t cost money. I use Skype a lot, so I’m pretty familiar with how it works. Maybe your Facebook posts aren’t aligning with the design of your site. Another option is to add a video of a recent song to stream on your Homepage. And which elements take priority? Ensurem is an example of a minimalist design that still feels cultured and fleshed out. 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